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Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio's aim is to have 'a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.' Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio has decided to use public relations to improve its image. It is considering two options: Option 1: sponsoring a local art show in the Kampong Glam area Option 2: having a stand at a national art exhibition in Singapore's capital. Justify which one of these two options Artify Studio should choose.

Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio's aim is to have 'a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.' Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio has decided to use public relations to improve its image. It is considering two options: Option 1: sponsoring a local art show in the Kampong Glam area Option 2: having a stand at a national art exhibition in Singapore's capital. Justify which one of these two options Artify Studio should choose.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio's aim is to have 'a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.' Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio has decided to use public relations to improve its image. It is considering two options: Option 1: sponsoring a local art show in the Kampong Glam area Option 2: having a stand at a national art exhibition in Singapore's capital. Justify which one of these two options Artify Studio should choose.
Transcribed Image Text:Artify Studio was set up in 2015 by Tay Hui Jae in the busy Kampong Glam area of Singapore. Artify Studio's aim is to have 'a communal art space where people can come together and paint, where people would be given as much creative freedom as they would have if they were in their own spaces.' Artify Studio provides many services including its popular Liberty Art Jam where customers can paint as well as listen to music. The studio offers a Corporate Art Jam and Regular Kids Classes. Customers can purchase art materials after attending the studio. Artify Studio has decided to use public relations to improve its image. It is considering two options: Option 1: sponsoring a local art show in the Kampong Glam area Option 2: having a stand at a national art exhibition in Singapore's capital. Justify which one of these two options Artify Studio should choose.
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