Are you reshaping your customer value proposition for your hotel? How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment? .How do mobile and online technologies change the way you can engage with and create new value for your customers?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
icon
Related questions
Question

Are you reshaping your customer value proposition for your hotel?

  1. How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?
  2. .How do mobile and online technologies change the way you can engage with and create new value for your customers?
  3. How will you drive the digital agenda in your industry rather than having it imposed on you by competitors?

 

Please answer the above only if you are absolutely sure, tq

Expert Solution
Step 1: Customer value proposition

A corporation will use a customer value proposition (CVP) to persuade a consumer to choose its goods or services over competing ones. Its goal is to persuade customers that this company's product offers greater value than that of rivals. The elements of a customer value proposition are as follows:

Value that can be measured: The advantages that customers can receive from your goods are part of your customer value proposition. Think about the various ways your product adds value to consumers, taking into account not only the functional value but also the emotional value, economic value, and symbolic worth of your product.

Differentiation: Your CVP informs buyers of the ways in which your product differs from comparable ones, demonstrating why it is the best option. This could include extra product features, regional accessibility, or specific service benefits like upkeep, warranties, or guarantees.

Relevance: Your CVP informs customers of the relevance of your product to their daily lives, businesses, or needs. Consider your target market before formulating specific ways in which this particular consumer might benefit from your offering.

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Social media marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Understanding Business
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON