Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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  1. Ann’s department at a local department store has tracked the sales of a product over the

last ten weeks. Forecast demand using exponential smoothing with an alpha of 0.5, and

an initial forecast of 30.0 for period 1.

Table 2

Period              Demand

1                      24

2                      23

3                      26

4                      36

5                      26

 

2.  Jason Ltd. operates a store in the Byera area and sells a special brand of cologne to

customers in the surrounding areas. The manager of the store has been tracking the sales

of the cologne for the last ten years. Table 1 below gives information about the sale of

this product.

Table 1

Year                Sales

2014                90

2015                110

2016                127

2017                165

2018                190

2019                220

2020                275

2021                390

2022                320

2023                350

(a) . Assuming a linear trend, use the tabular method to derive the values for:-

  1. the slope
  2. the intercept
  3. Formulate the linear equation for this problem.
  4. Plot the linear equation line on a graph.
  5. Develop a forecast for the store’s sales for the next year.
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