How a company in Saint Lucia can cater their business offering to both B2C and B2B Markets. Detailed examples of present information, a brief introduction to the company, their products and/or services and how their products and services are manufactured / sold to meet the needs of both B2C and B2B markets.

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Foreign Market Entry

Foreign market entry allows firms to sell their goods and services in the international market and expand their business in non-domestic markets. There are many foreign market entry strategies. A firm must take into account internal and external determinants while choosing the appropriate foreign market entry strategy. Few internal determinants include the firms’ objectives and global exposure, and the company’s financial and human resources. The external determinants include marketing, shipping, transportation costs, and degree of political, economic, and operational risks. Also, they involve the market size, competition level, and government laws of the targeted foreign market.