Analyze the impact of service customization and personalization on customer satisfaction and loyalty. Provide examples from various service industries.
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- Analyze the impact of service customization and personalization on customer satisfaction and loyalty. Provide examples from various service industries.
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- Analyze the role of service design thinking in enhancing the overall customer experience. Provide examples of companies that have successfully implemented service design principles.how do you provide the right place for the customer to access and experience your product/service?Analyze the concept of service innovation. Provide examples of companies that have successfully introduced innovative services to gain a competitive advantage.
- There are unique characteristics that distinguish services from products. Identify and define these unique characteristics.In what ways do service providers use service design and customer journey mapping to improve the overall customer experience?Develop an entirely new Services Concept using the New Services Development model. Ensure that the service offering retains its uniqueness and is protected from competition.
- Define when a company builds service activities into its product offerings.Briefly describe a service of your choice. Offer two recommendations for how the company/service provider in your example could manage the characteristics of services to create more value for its customers.Measurable service delivery is required. According to Parasuraman's theory, service quality has five dimensions: tangible, empathic, reliable, responsive, and dependable. How do you apply the Service Quality concept/theory to the 'Accor Group' company's service delivery measurement?
- Describe a situation where self-service and technology help create and deliver the customer benefit package to the customer. Provide examples of how such a system can cause a defect, mistake, or service upset.Explain the concept of service design thinking and its application in creating customer-centric services.Discuss the key elements of service quality and how they can be measured and improved in service rendering.