Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Analyse features and current trends in the event industry.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by stepSolved in 2 steps
Knowledge Booster
Similar questions
- Research Games, apps, and social media, and share a market trend that can drive the future creation of products and services in this field. Also suggest one product or service that can deliver value for the anticipated trend. Define the type of product or service. Finally, describe how an organization can create value for consumers using that specific trend. Site Resources.arrow_forwardPresent a set of actions to improve performance in digital marketing for a hotel.arrow_forwardDiscuss the sources of innovation according to peter drucker and give examples from hotel industryarrow_forward
- Provide example of an innovation from hotel industry to increse customer satisfactionarrow_forwardWhat atmosphere are theme parks they trying create? Who is there target market or customer?arrow_forwardCompare and contrast the development of an e-commerce website using in-house resources or contracting to outside web developers.arrow_forward
- What types of commerce will fit an online clothing business (B2B, B2C, C2C or a blend)? What should be created in a feasibility plan for eCommerce, mobile, and/or traditional commerce. How will they interact with one another and how will data be handled? Will everything go to a central location to help track availability and inventory?arrow_forwardExplain marketing mix and compare its application in a hotel organisation with other hotel organisations in the marketing planning process to achieve marketing objectives.arrow_forwardExplain what outsourcing is and provide two examples of how it has helped businesses with IT and information systems.arrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning