An operations manager has narrowed down the search for a new King Kola plant to three locations. Fixed and variable costs follow. Fixed Cost Variable Cost Location A $100,000 $10 B $150,000 $7 C $200,000 $5 600 Annual 500 Cost ($000) 400 i. ii. 300 200 100 2 4 6 8 10 14 16 18 20 Q (000s of units) Plot the total cost curves in the chart provided above and identify the range over which each location would be best. [7 marks] Use break-even analysis to calculate exactly the break-even quantity that defines each range. [3 marks]

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 6DRQ
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An operations manager has narrowed down the search for a new King Kola plant to three
locations. Fixed and variable costs follow.
Fixed Cost Variable Cost
Location
A
$100,000
$10
B
$150,000
$7
C
$200,000
$5
600
Annual 500
Cost
($000) 400
i.
ii.
300
200
100
2 4
6 8 10 14 16 18 20
Q (000s of units)
Plot the total cost curves in the chart provided above and identify the range over
which each location would be best.
[7 marks]
Use break-even analysis to calculate exactly the break-even quantity that defines each
range.
[3 marks]
Transcribed Image Text:An operations manager has narrowed down the search for a new King Kola plant to three locations. Fixed and variable costs follow. Fixed Cost Variable Cost Location A $100,000 $10 B $150,000 $7 C $200,000 $5 600 Annual 500 Cost ($000) 400 i. ii. 300 200 100 2 4 6 8 10 14 16 18 20 Q (000s of units) Plot the total cost curves in the chart provided above and identify the range over which each location would be best. [7 marks] Use break-even analysis to calculate exactly the break-even quantity that defines each range. [3 marks]
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