An elite fashion manufacturer distributes apparel products in retail outlets worldwide. The company chooses to forego coordinating physical distribution functions with other firms in the distribution channel. What is most likely to occur as a result? Multiple Choice a competitive advantage for the manufacturing firm lower product delivery costs greater harmony across the supply chain. significant gains in global market share conflict concerning issues of physical distribution
An elite fashion manufacturer distributes apparel products in retail outlets worldwide. The company chooses to forego coordinating physical distribution functions with other firms in the distribution channel. What is most likely to occur as a result? Multiple Choice a competitive advantage for the manufacturing firm lower product delivery costs greater harmony across the supply chain. significant gains in global market share conflict concerning issues of physical distribution
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
An elite fashion manufacturer distributes apparel products in retail outlets worldwide. The company chooses to forego coordinating physical distribution functions with other firms in the distribution channel. What is most likely to occur as a result?
Transcribed Image Text:**Scenario:**
An elite fashion manufacturer distributes apparel products in retail outlets worldwide. The company chooses to forego coordinating physical distribution functions with other firms in the distribution channel. What is most likely to occur as a result?
**Multiple Choice Options:**
- ○ A competitive advantage for the manufacturing firm
- ○ Lower product delivery costs
- ○ Greater harmony across the supply chain
- ○ Significant gains in global market share
- ○ Conflict concerning issues of physical distribution
Expert Solution
Step 1: Introduction:-
Marketing aim to provide goods and services to consumers as per their needs and wants. Distribution is one of the important part of marketing that aim to provide goods and services from one point to another point. In international business, the role of distribution is much important because company have to provide goods to another country.
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