Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
An elite fashion manufacturer distributes apparel products in retail outlets worldwide. The company chooses to forego coordinating physical distribution functions with other firms in the distribution channel. What is most likely to occur as a result?
Expert Solution
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Step 1: Introduction:-
Marketing aim to provide goods and services to consumers as per their needs and wants. Distribution is one of the important part of marketing that aim to provide goods and services from one point to another point. In international business, the role of distribution is much important because company have to provide goods to another country.
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- discuss the significance of an efficient distribution channel in reaching target markets.arrow_forwardYou are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?arrow_forwardDiscuss the physical functions that will be required for distributing your product, focusing on materials handling, warehousing, and transportatioarrow_forward
- A powerful channel intermediary can help manufacturers. Is there any reason why a producer has a distributor network rather than an independent intermediary?arrow_forwardFood Network adopts a dual distribution strategy. In your opinion,what are the benefits of this?arrow_forwardWhat are the four main modes of transportation besides pipeline transportation? What is the comparison for each of the 4 main transportation? what is the positive and negative compare to each other?arrow_forward
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