Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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AMD and Intel specialize in which semiconductor business areas? How do their pricing compare? How many cores do these vendors' latest high-end CPUs typically have?
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- How can an in-depth analysis of the competitive landscape help inform the pricing strategy of a streaming company partnering with Roku to offer a 4k streaming stick to new subscribers? Discuss the importance of understanding competitors' pricing strategies, bundled offerings, and perceived value in the market. When developing a pricing strategy for the partnership between a streaming company and Roku, what factors should be considered to determine the perceived value of the 4k streaming stick? How can the assessment of features, capabilities, and benefits of the device compared to alternative options help determine its pricing positioning? Analyzing the target market is crucial for establishing an effective pricing strategy. How can demographic, psychographic, and geographic factors influence the pricing decisions of the streaming company and Roku when offering the 4k streaming stick? Discuss the importance of understanding consumer behavior, willingness to pay, and price sensitivity…arrow_forwardWhat are the advantages of sending price change orders ahead of time?arrow_forwardConsider a digital music service like Amazon or Apple. What are some of the major cost categories? Are they mostly fixed or mostly variable?arrow_forward
- How many competitors currently supply engines for the automotive manufacturing industry? What is each competitor’s position? How much of the market share has each one captured? Describe the rivalry among the automotive manufacturing industry.arrow_forwardIn this question, you will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.arrow_forwardNow that you know how yield management pricing works, let's conduct research to identify other industries besides airlines and hotels that use yield management pricing. 1. Conduct research and identify two other specific industries that use yield management pricing. 2. What are some reasons why the companies in the two industries you've identified use yield management systems? 3. In the text box, limit your writing to between 250-300 words (use effective paragraphing rather than one dense block of text) 4. Provide a link to the website sources you discuss here.arrow_forward
- What is the concept of cost-of-service pricing? What is the difference between value-of-service and cost-of-service pricing?arrow_forward3. IKEA has been a practitioner of value pricing (i.e., win loyal customers by charging a fairly low price for a high-quality offering). Visit the IKEA website. Does the website enhance the firm’s ability to continue with value pricing? Is value pricing just a matter of simply lowering prices? Describe viable target markets for IKEA. Has IKEA changed the way people shop for furniture? Explainarrow_forwardHow might the current price wars change the pricing tactics used by the major pizza chains?arrow_forward
- Using companies Coca Cola and Sara Lee, look at all of the social media platforms these companies use (e.g., Instagram, Twitter, and YouTube). Analyze what is being said about pricing either by the company or customers on these platforms, using the following questions. Answer the questions below. How much is pricing discussed? Provide specific examples. Is pricing mentioned by the company, social media users, or both? Is pricing discussed on social media by one company more than the other? If so, why do you think this is? If you worked in marketing for either firm, is there anything you have read on social media that would make you consider changing the price of that company’s products? Explain your answer.arrow_forwardHow would a low-cost price leader enforce its leadership through implied threats to a rival? How does a firm become a “low cost” price leader? Discuss the specific type of market structure that implied threat strategy can be adapted.arrow_forwardWhat is the best way Amazon can improve its ROA (and still keep its strategic fit)? what is the meaning of differential pricing. Find an online retailer who uses differential pricing for some of its products. Include screenshots of the retailer website showing differential pricingarrow_forward
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