Alp thought he had received the best deal on his new car. Shortly after buying the car, Alp started to notice certain disadvantages of his new car as he learned more about other cars available in the marketplace. In this case, Alp is experiencing O a. cognitive dissonance O b. marketing myopia O c. need recognition O d. selective distortion A
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- According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.Consumer Perception is defined as a process by which consumers sense a marketing stimulus, and organize, interpret, and provide meaning to it. a) Discuss the Differential Threshold “JND”; b) Discuss the Gestalt theory of Perception; c) Cognitive Theory of Perception.11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation
- Use the self-concept theory to develop marketingstrategies for the following products:a. The National Alzheimer Association contributionsb. BMWc. Army ROTC recruitmentd. A&W root beere. Purellf. Disney CruiselineChanging buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) WeaknessesVisit a grocery store. In a 3 to 4-page APA-formatted paper supported by photos and at least three credible sources, respond to the following: Examine product packages or point-of-purchase information that could serve as retrieval cues for a brand’s ongoing advertising campaign. Describe the nature and effectiveness of the retrieval cues utilized. Could they have been better? Explain. Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!
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- 41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2I want to create a survey on Online Shopping for my project. So, kindly frame 3 questions each for -- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect QuestionFind and describe an advertisement that isattempting to activate problem recognition.Analyze the advertisement in terms of the typeof problem and the action the ad is suggesting.Also, discuss any changes you would recommendto improve the effectiveness of the ad in terms ofactivating problem recognition.