Alfa Romeo (a car brand purchased now by a Chinese firm) wishes to enter the American market. Give examples of objectives and tasks for this new venture to enter the American market, and illustrate how this can lead to a formulation/development of an Integrated Marketing Communications budget.

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Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.