A reference list is a subset of the bibliography, which includes details of all the citations used in the literature review and elsewhere in the paper, arranged in alphabetical order of the first names of the authors. * False True

Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.

Market research must deliver "actionable results". Regardless of research type, which of the following is the best description of research delivering "actionable results"? Group of answer choices Research which tells you information you can use to decide which actions to take, and how to take them, in order to drive maximum profit. Literal answers to questions the CEO of your company demanded that you ask possible customers. These are collated into 10 tables and put into an appendix of a board presentation.   A written focus group report. Survey results telling you the average age of your customers.

'Volkswagen Group' background  i. Brief history of the business in the report formatii. Current location(s), products/ services or industries in the report formatiii. List of competitors in the report formativ. Who is the current CEO, and the founder(s) of the business, and length of their tenure in the report format