The starting point of all scientific research is a. identifying the variables b. developing a research design c. outlining a theory d. stating the problem

Exploratory Research Situation: You are conducting a Focus Group searching for new ways to improve your product During the focus group discussion, many ideas are generated, but 3 ideas seem most favored The moderator asks for a 'show of hands' if participants would buy your product based on specific improvement ideas: 3 out of 10 participants raise their hands for idea � 5 out of 10 participants raise their hands for idea B 9 out of 10 participants raise their hands for idea One of your team members states "We do not need to waste any more time or money - we should recommend idea as the best way to improve our product next year" Based on this research, what action(s) would you recommend to your team, and why?

Which of the following are accurate guidelines when using the quantitative research process? (Select all that apply.) a. State the research problem as a general problem, as opposed to focusing narrowly on the problem being studied. b. Do not define the purpose of the study until conclusions have been made. c. Review related literature for information. d. Formulate hypotheses and variables. e. Select a research design that is loosely determined and can be manipulated as information is collected. f. Collect and analyze data from various sources, including people, literature, documents, and findings.

Survey reports are always part of the process of a research paper under Chapter 4 even when the methodology does not employ survey method. Survey reports conducted by companies, government or non-government organizations do not undergo validation of data through series of evaluation from experts. First statement is accepted; the second statement is rejected First statement is rejected; the second statement is accepted Both statements are accepted Both statements are rejected

Which of the following is not a part of the marketing research process? Select one: a. Statistics program instruction for a company's employees b. Developing the process for data collection c. implementing and evaluating the results d. Analyzing current conditions e. Determining a solution to the problem ge Next page

Market research is typically inexpensive.   True False

Why would a job shadow be helpful when conducting career research? How would the information gathered in this way differ from that gathered through an informational interview?