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A company’s business always affects with the age, gender, race and ethnic heritage of the customers.    Identify, which dimension of business does the above statement belongs to:     a. Political dimension    b. Socio cultural dimension    c. All of the options   d. Economical dimension

A company’s business always affects with the age, gender, race and ethnic heritage of the customers.    Identify, which dimension of business does the above statement belongs to:     a. Political dimension    b. Socio cultural dimension    c. All of the options   d. Economical dimension

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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48 A company’s business always affects with the age, gender, race and ethnic heritage of the customers.

 

 Identify, which dimension of business does the above statement belongs to:

 

 

a.

Political dimension 

 

b.

Socio cultural dimension 

 

c.

All of the options

 

d.

Economical dimension

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