A company is considering the strategy to further expand its activity into a foreign market it recently accessed. The foreign government has announced that a new industrial site will be offered for sale on a competitive tender basis, the site going to the company making the highest bid. The multinational has a good experience with this type of auctions, and – based on its assessment – it decides that if it is to bid for the site, it will place a bid of £750 million. In the past, 70 percent of the company’s bids for such type of projects have been successful.
The marketing department indicates that expansions of the multinational’s foreign market activity can be expected to generate revenue of around £1,500 million if demand turns out to be high, versus only £500 million if demand turns out to be low. Data scientists have indicated that the probability of high demand is 0.60.
If the company is successful in its bid, it will also have to decide whether to construct a new plant for the site or to move an existing plant which has proven to be inefficient. Building the new plant from scratch costs £250 million, while moving the existing plant costs around £100 million. However, in case demand proves to be high, the new plant, equipped with state-of-the-art technology, would boost production by an additional £150 million.
The same multinational company is also under pressure to refurbish another of its existing plants. The £750 million could be used for this purpose, instead. If the money is used for refurbishment, there is a 50 percent chance of increasing efficiency to generate a return of 5 percent on the £750, and a 50 percent chance of generating a return of 10 percent. If the decision to refurbish takes place after the bid has been made and failed, £500 million will be invested for refurbishment.
1)Construct a decision tree for this problem and suggest a suitable decision for management.
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- Queen Elizabeth has decided to auction off the crown jewels, and there are two bidders: Sultan Hassanal Bolkiah of Brunei and Sheikh Zayed Bin Sultan Al Nahyan of Abu Dhabi. The auction format is as follows: The Sultan and the Sheikh simultaneously submit a written bid. Exhibiting her well-known quirkiness, the Queen specifies that the Sultan’s bid must be an odd number (in hundreds of millions of English pounds) between 1 and 9 (that is, it must be 1, 3, 5, 7, or 9) and that the Sultan’s bid must be an even number between 2 and 10. The bidder who submits the highest bid wins the jewels and pays a price equal to his bid. The winning bidder’s payoff equals his valuation of the item less the price he pays, whereas the losing bidder’s payoff is 0. Assume that the Sultan has a valuation of 8 (hundred million pounds) and that the Sheikh has a valuation of 7.a. In matrix form, write down the strategic form of this game.b. Derive all Nash equilibria.arrow_forwardhello so i got a question from my teacher and wanna make sure its correct here is the question: A company is considering the strategy to further expand its activity into a foreign market it recently accessed. The foreign government has announced that a new industrial site will be offered for sale on a competitive tender basis, the site going to the company making the highest bid. The multinational has a good experience with this type of auctions, and – based on its assessment – it decides that if it is to bid for the site, it will place a bid of £750 million. In the past, 70 percent of the company’s bids for such type of projects have been successful. The marketing department indicates that expansions of the multinational’s foreign market activity can be expected to generate revenue of around £1,500 million if demand turns out to be high, versus only £500 million if demand turns out to be low. Data scientists have indicated that the probability of high demand is 0.60. If the company is…arrow_forwardIn 2005, Hydrola make and updated their website with different languages, which enables the foreign customer to view and build an international network between them, which that lead to the company expand in the region without local intermediaries due to the internationalization of the organizational culture. Following the creation of its website, Hydrola received numerous expressions of interest from abroad. Contrary to the CEO's expectations, requests were not coming from European and American markets, but rather from Africa, the Middle East, and Latin America. The company has selected Tunisia, Senegal, and Mexico as the initial choice of expansion markets. Hydrola's business is the production and maintenance of hydraulic and pneumatic spare parts for industrial machinery. Besides the countries mentioned above, what other countries are potential expansions for Hydrola? Please propose 5 countries and the reason (Except for China), and the 5 main indicators related to export strategy…arrow_forward
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