Walmart's Foreign ExpansionWalmart, the world's largest retailer, has built its success on a strategy of every day lowprices, and highly efficient operations, logistics, and information systems that keepsinventory to a minimum and ensures against both overstocking and understocking. Thecompany employs some 2.1 million people and approximately $91 billion of these sales weregenerated in 15 nations outside of the United States.Initially, the retailer hit some headwinds in Mexico. It quickly discovered that shopping habitswere different. Most people preferred to buy fresh produce at local stores, particularly itemslike meat, tortillas, and pan dulce which didn't keep well overnight. Many consumers inMexico also do not owned cars, so they did not buy in large volumes as consumers in theUnited States did.Walmart adjusted its strategy to meet the local conditions. They hired local managers whounderstood Mexican culture, letting those managers control merchandising strategy, buildingsmaller stores that people could walk to and offering more fresh produce. They also makesure that all the products are not sold in big bulk and customers can buy according to theirneeds. Walmart also ensure that the fresh products are supplied regularly by local suppliersto ensure the prices are kept low at all times.At the same time, the company believed that it could gradually change the shopping culturebut was sceptical in changing Mexican culture norms and value systems. The Mexicansocial structures, language, religion and education are some of the issues that Walmartneeds to fully understand. This is to ensure that their consumers in Mexico will benefit itspresence and support the company's objectives.Source: Adapted from International Business: An Asian Perspective; Hill, Wee, Udayansakar., 2016,Mc Graw Hill.QUESTION 1a)b)State the two (2) shopping habits of the Mexicans that were different.Explain how Walmart adjusted its strategy in Mexico.Discuss the four (4) issues stated in the above case study that Walmart needs tounderstand in order to penetrate the Mexican market.

a) The two shopping habits of Mexicans that were different from the United States are: Most people…

Answered: a) b) c) State the two (2) shopping…

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a) b) c) State the two (2) shopping habits of the Mexicans that were different. Explain how Walmart adjusted its strategy in Mexico. Discuss the four (4) issues stated in the above case study that Walmart needs to understand in order to penetrate the Mexican market.