(a) An export-ready firm usually does not require success domestically, because international markets are different. True False (b)The three basic steps in the data analysis process are: assess the quality and reliability of the data, sort and classify data, and perform statistical tests and analyze the results. True False (c)The most common technique used when conducting a focus group is brainstorming, by which participants are encouraged to say what comes to mind without thinking too closely about what they are saying.
(a) An export-ready firm usually does not require success domestically, because international markets are different.
| True | |
| False |
(b)The three basic steps in the data analysis process are: assess the quality and reliability of the data, sort and classify data, and perform statistical tests and analyze the results.
| True | |
| False |
(c)The most common technique used when conducting a focus group is brainstorming, by which participants are encouraged to say what comes to mind without thinking too closely about what they are saying.
| True | |
| False |
(d)Observational analysis is informal, guided discussions in which a small group of potential customers are encouraged to share their views and opinions of an organization, brand, product or service.
| True | |
| False |
(e) If research objectives cannot be completed using other secondary and primary methods, and if a trip to the target market is required, the travelers should be sure they: gather as much information on distribution channels in the target market, observe typical
| True | |
| False |
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