_1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. _5. Attract new customer by promising superior value and keep and grow current customers by whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These _6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. _8. discover ways to deliver better value. 9. customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. is a strategy designed for customer loyalty, interaction, and long-term engagement to the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. RUE OR FALSE. Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based or the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of good and services.
_1. It is one important component in the marketing of products. 2. According to Kotler, Marketing is a social and managerial groups obtain what they need and want through creating and exchanging products and value with others. 3. 4. goals and objectives hinge on the increase in sales volume and customer's patronage. _5. Attract new customer by promising superior value and keep and grow current customers by whereby individuals and are higher-level human needs as they appeal more to the emotions. and coordinated marketing aims to achieve its profit, objectives and goals. These _6. be fostered. Customer Relationship focuses more on long-term customer retention than acquiring large numbers of new and potentially single-transaction customers. 7. suggestions about improved product use or helpful new products. _8. discover ways to deliver better value. 9. customers. The relationship involves marketing communications, sales support, technical assistance and customer service. It is a big part of marketing. Relationship marketing is an interaction with current customers and potential ones. 10. is a strategy designed for customer loyalty, interaction, and long-term engagement to the salesperson or others in the company phone the customer from time to time with the company works continuously with the customer and with other customers to is the development of an ongoing connection between a company and its the salesperson phones the customer a short time after the sale to check whether the product is meeting the customer's expectations. The salesperson also solicits from the customer any product improvement suggestions and any specific disappointments. This information helps the company continuously to improve its offering. 11. It is almost a lost art. Saying 'hello,' 'good afternoon,' 'sir', and 'thank you very much' are a part of good customer service. For any business, using good manners is appropriate whether the customer makes a purchase or not. 12. It is the relationship between benefits and the costs including money, stress, and time to sacrifice that is necessary to get those benefits. 13. It is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. 14. It includes activities aimed at developing and managing trusting and long-term relationships with larger customers. 15. Relationships are based on communication. Your customers and users want to communicate with you, so be sure to communicate with them often. RUE OR FALSE. Write TRUE if the statement is correct and write FALSE if it is incorrect. 16. Marketing concept focuses on the internal potentials of the company and not based or the desires and needs of the market. 17. Achieving the organization's long-term goals by satisfying customer wants and needs. 18. Goals of Marketing are specific metrics which are used to track performance to make sure the firm is on track to meet specific objectives. 19. Focusing on customer wants and needs to distinguish products from competition. 20. The Aggressive marketing strategies and policies had decreased the consumption of good and services.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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