ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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**Transcription for Educational Website**

### Diagram Explanation
The diagram shown in the video illustrates the relationship between Marginal Revenue (MR), Marginal Cost (MC), and Marginal Profit. The graph is labeled with "Costs & Revenue" on the vertical axis and "quantity (firm)" on the horizontal axis. 

- **MC Curve**: This upward-sloping green line represents the Marginal Cost, which increases as the quantity produced increases.
- **MR (D=MR) Line**: This horizontal blue line represents the Marginal Revenue, which indicates the constant revenue gained from selling one more unit.
- **Intersection Point (E)**: Point E is where the MR line intersects the MC curve, representing the profit-maximizing output level, denoted as q*.
- **Marginal Profit Regions**:
  - To the left of point E, marginal profit is greater than zero, indicating that increasing production will increase profit.
  - To the right of point E, marginal profit is less than zero, suggesting that further production will decrease profit.

### Question
**74. In the video, when MC > MR, what action should the firm take to Maximize Profit?**

Select one:
- a. Increase Price
- b. Decrease Quantity
- c. Decrease Price
- d. Increase Quantity

(Select the correct option and click "Check" to verify your answer.)
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Transcribed Image Text:**Transcription for Educational Website** ### Diagram Explanation The diagram shown in the video illustrates the relationship between Marginal Revenue (MR), Marginal Cost (MC), and Marginal Profit. The graph is labeled with "Costs & Revenue" on the vertical axis and "quantity (firm)" on the horizontal axis. - **MC Curve**: This upward-sloping green line represents the Marginal Cost, which increases as the quantity produced increases. - **MR (D=MR) Line**: This horizontal blue line represents the Marginal Revenue, which indicates the constant revenue gained from selling one more unit. - **Intersection Point (E)**: Point E is where the MR line intersects the MC curve, representing the profit-maximizing output level, denoted as q*. - **Marginal Profit Regions**: - To the left of point E, marginal profit is greater than zero, indicating that increasing production will increase profit. - To the right of point E, marginal profit is less than zero, suggesting that further production will decrease profit. ### Question **74. In the video, when MC > MR, what action should the firm take to Maximize Profit?** Select one: - a. Increase Price - b. Decrease Quantity - c. Decrease Price - d. Increase Quantity (Select the correct option and click "Check" to verify your answer.)
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