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- 1. Definition of market segmentation. 2. Difinition of market targeting.A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the abovec. Marketing intelligence and marketing research are used by marketers to make informed decisions. Explain the difference between both concepts?
- 8. In assessing the effectiveness of a market segmentation approach, stability is theA. degree to which individual market segments are easy to identify and measureB. degree to which a segment is large cough and profitable enough to warrant investmentC. degree to which segment consumer preferences are stable over timeD. ability to communicate with and reach the target market41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 21. "Torches of Freedom" was a campaign designed to increase acceptance and popularity of smoking for women, which at the time was taboo. Group of answer choices True False 2. The Press Agentry Era is known for: Group of answer choices Influencers All of the above are INCORRECT Publicity Stunts Corporate Social Responsibility 3. Public relations research includes formal and informal methods. Group of answer choices True False
- I want a reflection about this 4 markting topics 1.consumer behaviour: 2.BCG matrix 3.survey methods 4. targeting processState and briefly explain three (3) factors you could consider while choosing a research topicor research problem.Market research is a forecasting method:a) Naïve approach b) Jury of executive opinionc) Qualitative d) Qualitativee) Moving average
- 40 Select ALL the tools that are used when conducting an industry analysis. SWOT Analysis Porter's 5 Forces PESTEL Analysis Scenario Analysis11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation2. Explain how Day Dream Toys might collect and use market research information. Include one quantitative and one qualitative research technique in your response.
