Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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5. Maximizing the profitability of a company’s business model is about making the right choices concerning value creation through generic business-level strategies, given the demand and competitive conditions the company faces. There are several generic business-level strategies. Briefly describe TWO generic business-level strategies, using two examples in Trinidad and Tobago to support your answer. A complete answer will identify the generic business-level strategy as defined by Michael Porter and use an example from a locally operating company in Trinidad and Tobago, to support the explanation.
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