Tests of market efficiency are often referred to as “joint tests” of two hypotheses. Explain the meaning of this. Further, try to speculate on the difficulty this poses for tests of market efficiency.

Distinguish clearly between a marketing strategy and a marketing plan. If a firm has a really good strategy, does it need to worry about developing a written plan?

Based on the SWOT analysis, what market entry strategy should the company adopt for entering the selected market? Justify your recommendation.

Analyze the marketing activities of Amazon.com inc. This analysis should cover the major topics as discussed in the course.  The paper should focus on the strategic marketing decisions of a particular product or service (Amazon web service). Take the position of the marketing manager for the company’s product or service (Amazon web service). Should be at least three pages in length. Written analysis of product/service should include the following as appropriate (or as needed).        Market Environment Competition Industry trends Environmental threats and opportunities S.W.O.T (political, demographic, technological, cultural, legal, etc.)        The Market Segments served Target customer group Demand factors Behavior aspects of buying process

assess the integration of internal and external analyses in the marketing.

Critically discuss marketing analytics and how they are used. Give examples to support your answer.

“Market research provides the relevant intelligence for developing the right product.” What facts support this assumption?

How can marketing research helps a firm's sustainability?

Competitive advantage can be defined as: Group of answer choices A firm’s ability to establish market leadership. A firm’s ability to grow faster than its competitors. A firm’s potential to earn a rate of profit that is persistently higher than its rivals. A firm’s potential for launching innovative new products.

Give two examples of research results or events that raise doubts about market efficiency and explain why? Cite the references from the sources you will be using.