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5) Focus group research- a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d. Is a type of quantitative research

5) Focus group research- a. Is carried out over several days b. Typically uses groups of 30 or more people c. Requires a moderator with a high level of observational, interpersonal and com- munication skills d. Is a type of quantitative research

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Focus Group Research** 1. **Overview** - **Conduct Duration**: Typically carried out over several days. - **Participant Number**: Generally involves groups of 30 or more people. - **Moderator's Role**: Necessitates a moderator with strong observational, interpersonal, and communication skills. - **Research Type**: Considered a type of quantitative research. This section provides detailed insights into the methodology and essential components of focus group research, emphasizing the importance of skilled moderation and substantial group sizes for effective outcomes.
Transcribed Image Text:**Focus Group Research** 1. **Overview** - **Conduct Duration**: Typically carried out over several days. - **Participant Number**: Generally involves groups of 30 or more people. - **Moderator's Role**: Necessitates a moderator with strong observational, interpersonal, and communication skills. - **Research Type**: Considered a type of quantitative research. This section provides detailed insights into the methodology and essential components of focus group research, emphasizing the importance of skilled moderation and substantial group sizes for effective outcomes.
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Introduction

Research is carried out in every single field today. Hypothesis are created by the researchers and then they are tested in real world through experimentation.

This helps them to understand about different phenomenons in this world. We can create engineering tools and solutions using these principles which we derived from research work.

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