Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Ethics Many salespeople, especially those that sell financial products such as life insurance or annuities, earn their salary or a portion of their salary based on the product(s) they convince you to purchase. In addition, buyers are often uneducated about how thesellers make their money and about the product(s)themselves. What are the ethical obligations the sellerhas toward the buyer? Should the salesperson disclosehow he or she earns his or her money? Is it ethical for asalesperson to try to sell the buyer a product that provides a higher commission for the salesperson? Whatresponsibility does the buyer have in such situationsarrow_forwardDoes the mere act of sending the clock to Bryan mean that Mr. McEnroe is anunethical salesperson?arrow_forwardDistinguish between direct and indirectcompetition, and give an example of each.arrow_forward
- businesses know many do not read the fine print, at what point should fine print be disallowed, and should be "sold as is" in the fine print be allowed?arrow_forwardHyde is a broker involved in a conflicting demands settlement procedure that has already begun. The escrow funds are held in an attorney's escrow account. Hyde seeks an EDO from the FREC. How will the FREC likely respond? The FREC will not issue an EDO because the funds are in an attorney's escrow account. The FREC will issue an EDO within ten business days. The FREC will issue an EDO if the other three settlement procedures don't work. The FREC will not issue an EDO because the dispute must be settledarrow_forwardWhat is Offer and Acceptance? Explain the rules relating to offer and acceptance.arrow_forward
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