3. Please screenshot and paste in your answer sheet about their social media and the content that you choose to explain what the community can change the social behavior of the community member? After you selected, please explain how the impact of social behavior changes on their social media. (LO2, LO3) NOTE Learning Outcomes: LO2: Classify Business Model with Social Media, and Communication for Development LO3: Demonstrate using Digital and Social Media

3. Please screenshot and paste in your answer sheet about their social media and the content that you choose to explain what the community can change the social behavior of the community member? After you selected, please explain how the impact of social behavior changes on their social media. (LO2, LO3) NOTE Learning Outcomes: LO2: Classify Business Model with Social Media, and Communication for Development LO3: Demonstrate using Digital and Social Media

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?
Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media" Vestel's customer relationship management strategy should be examined. For this purpose, academic publications, company webpage and news published in newspapers, magazines and internet resources may be used. The business to be reviewed: 1. How are CRM Applications? 2. How is the CRM System set up and operating? 3. How are the Calculations of Customer Lifetime Value? 4. What are the Activities for Customer Satisfaction and Loyalty? 5. What are the Activities Conducted to Establish Empathic Communication with Customers?
1) Social media has been very active in terms of spreading the word about practically anything and everything. As a budding entrepreneur, how can you take advantage of this trend to churn out potential opportunities? List down potential business opportunities that you see. 2) A contractor of a fast food giant failed to deliver the expected output of an inventory systems upgrade. This resulted in more than 70 branches closing due to inventory problems. It compromised the sales for the month. What do you think were the potential opportunities opened up to other players in the fast food industry?
What next strategy is needed to stay competitive in the social media market and avoid organizational decline? For example, Elon Musk's and Twitter situation.
These are Seegers 10 crisis communication practices Process approaches and policy development; Pre-event planning; Partnership with the public; Listen to the public’s concerns and understand the audience; Honesty, candor, and openness; Collaborate and coordinate with credible sources; Meet the needs of the media and remain accessible; Communicate with compassion, concern and empathy; Accept uncertainty and ambiguity; and Messages of self-efficacy. Are Seeger's 10 best crisis communication practices relevant tohealthcare or are some of them irrelevant? Why or why not? Is there an11th practice that you would add, if so, what would it be?
Eliminate Self Doubt Forever & The Power of Your Unconscious Mind by Peter Sage. TEDxPatras 1.What is the main topic or theme of the TED Talk. How does the speaker introduce and establish this topic? 2.What specific self-doubt examples address in his talk? How does he relate these to the power of your unconscious mind? 3.Identify your main ideas or key takeaways from this talk.
Several companies are using crowdsourcing as a way for customers to help solve each other’s problems. How might companies harness the power of crowdsourcing to combat instances of viral negative WOM? (How Social Media Nearly Brought Down United Airlines - Mothersbaugh & Hawkins, 2015 – P.259)
Overview Instructions Here in this scenario, we are considering DFA for the idea(opinion) like a speaking partner organization. Considering the organization that is a language converter , Overview A SWOT analysis is a planning tool used to analyze the strengths, weaknesses, opportunities, and threats involved in a project or business. In this activity, you will be creating a SWOT analysis for your innovation. Consider the following as you create your SWOT analysis. The first step to a SWOT analysis is identifying strengths. You can identify strengths by answering questions similar to the following: What is your innovation really good at? What does it offer people that other products or services can’t or don’t? Is it easy to produce? Is it inexpensive? What is it that draws customers to the product or service? The second step is assessing the weaknesses of your innovation. What are some things that your innovation is not very good at, that other products or services do much better? Is…
Propose a business analytics, data science or AI initiative for a target organization: 1)Describe the organization and its current situation to provide the context for your proposal. You may have identified a problem or simply an opportunity for improvement in the organization. - provide the specifics of the small company you have in mind. What they do? What is the business model? 2)what are the business objectives of your proposal. an example could be stated that the key business objective is to improve the customer experience by getting their inquiries addressed on timely basis-Example: market segmentation and evaluation of personnel productivity as target areas. Or something with the customer experience. Decide what is your target process. 3)indicate what would be the success criteria to assess the outcomes of your proposed initiative. In the current example, we could state that the success criteria would be to ensure that at least 90% of all emails are replied within 24…
1) What control over their data should individuals have? Having too much control over its use? over just having access to the data that a firm collects about them? over the ability to prevent the sale of their data? 2) What steps can social media sites take to mitigate the problems for film the great hack 2019? How might you, as communication scholars, work to change this landscape? What can social media networks do to stem the tide of misinformation online? Policymakers/governments?
Customer Relationship Management on "Marketing and Customer Relationship Management in the Age of Social Media"Customer Relationship Management strategy of a company operating in Turkey should be examined. For this purpose, academic publications, the web page of the company, news published in newspapers and magazines, and Internet resources can be used. The business to be reviewed:1. How are CRM Applications?2. How is the CRM System set up and operating?3. How are the Calculations of Customer Lifetime Value?4. What are the Activities for Customer Satisfaction and Loyalty?5. What are the Activities Conducted to Establish Empathic Communication with Customers?6. How are Customer Analyzes done?7. What kind of system has been established for Customer Complaint Management?8. What are the activities carried out to adopt the Customer Oriented Organization Culture?9. What kind of activities are planned for the future for CRM in the business?Also; Suppose you are the manager of customer…
Identify and explain the examples of innovation business communication project.