3.) An individual who works with and through other people by coordinating their work activ in order to accomplish organizational goals is A) a factory worker B) a subordinate C) a manager D) a salesperson 4.) Falling interest rate is an example of which external force of change? A) economic change B) change in employee attitudes C) change in composition of workforce D) technological change 出 15

Question 1: Should the marketing budget be maintained or increased during a recession or economic downturn? During a recession, the immediate desire of many companies is often to simply cut costs. The marketing department can be selected for this cut and in some cases is the first area cut. One could argue that the marketing spend is the one spend or investment in a company which should be maintained or even increased during a recession or economic downturn. Take a position: Marketing spend should be maintained or increased during a recession or economic downturn versus Marketing spend should be cut along with all the other spending in the organisation.

A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year.  To ensure 100% attendance from all students for every lecture.

Q.15. Bring out the differences between the concepts Training, Learning & Development?

Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It’s significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. Coffee sold a coffee shop or cafe Clothes – shalwar kameez of any brand Lucky draw- at superstore Slot machines at arcade games centre or amusement park.

Q.12. Bring out the differences between Theory X, Theory Y and Theory Z managers?

Question 1. A researcher wants to study the effect of a price change on the sales of various brands of a certain product. Assume the market is made up of four brands - W, X, Y and Z- and the price change (decrease) for brand W is introduced immediately after time t0. Assume every respondent buys exactly one unit of the product in each period. Data on number of respondents buying each brand in each period, based on a panel, are as follows: W W 175 25 0. to 100 25 25 Y 25 0. 50 Z 50 0. 25 Note: Confine your attention only to the data presented. Assume the world starts at to and stops after ti and the strategies of brands X, Y, and Z are unchanged between to and ti. a) Based on the data, is the price change for brand W successful? Focus on the market share as the relevant criterion. Show the calculations b) How many individuals in total switched brands between periods to and t1? Show your calculations.

Question 3 a) An electronics firm produces electronic components, which it supplies to various electrical manufacturers. Quality control records. indicate that different employees produce different numbers of defective items. The average number of defects produced by each employee for each of six components is given in the following table: Employee 1 2 3 4 5 6 A 30 22 18 14 25 32 B 24 28 22 18 14 Component C 25 18 D 26 30 14 23 14 E 30 20 12 21 16 18 (i) Draw a network diagram for the problem (ii) Del Formulate a linear programming mathematical model for solving the problem. Enter F 22 13 22 30 28 20 End +

Q4. Under what circumstances are pay differentials justified?

Question 12 Which party is the residual risk bearer under an ordinary negligence law? O Victim O Injurer ONeither O Both Moving to another question will save this response.