2230 CLIFFE AVE COURTENAY B.C. 250-338-1482 MIDLAND TOOLS SALE $49." Litez All SALE $9.99 BDG 14 33% OFF REG 29% OFF Kamrade 2500 Lumen Compact Rechargeable Tactical Flashlight Upace Mo 20% OFF SALE $39. COAST. SALE $7.⁹⁹ BEG 49 0912 60% OFF Rechargeable Inspection Team Safty Clas med dough Brushless Cordless 2-Tool Kit Drill/Driver with FLESVOLT Advantage d Dog Waste Bag Dispenser & Rechargeable LED Flashlight L MILWAUKEE TOOL DEALS NOVEMBER 15TH-18TH] KYSE Litez Al SALE $39.99 RIDG 19 33% OFF Flicker Flame Furricane Lantern Mod $20 OFF Corded Heat Gan aras ted Konvert1100 Lumen Rechargeable Headlamp with Magnetic Charging 55 and SALE $8.⁰ RDG 19 55% OFF under construction Litez Al SALE $19." RDG 29. 33% OFF 500 Luwan Light Rechargeable Flex Desk Light MO REQ 215 $80 OFF MIDLAND TOOLS COURTENAY Zoom SALE $1.99 RIDG S 67% OFF 12/20V/60V MAX Multiport Sites Fast Charger PRICES BELOW IN AFFECT: Nov 7 TO Nov 13, 2023 WED THURS/FRI SAT SUN MON TUE 8 10 CLOSE CLOSED 13 / 14 Kodak Slim 700 Lamen Tactical Grade Flashlight M29 0349 $50 OFF SALE $449." DEWALT SALE $99.⁹⁹ DEWALT SALE $219. DEWALT SALE $299.⁹⁰ DEWALT SALE $179." DEWALT REGOR 20 $100 OFF 200 Lumen Titing Heading M 4 DAY MEGA SALE like and follow us on (FACEBOOK) Litez All SALE $7.⁹9 RIDG: 11. 33% OFF ( MAXXX" Brushless Cardless Belt Sander (Teal Only 2108 NOVEMBER 15TH-18TH Courtenay location 2230 Cliffe Ave, Courtenay, BC V9N 2L4 (250-338-1482) Click here to sign up for Courtenay e-flyers COURTENAY WEEKLY FLYER Hello! Our new website is currently under construction. We appreciate your patience. We are working hard to bring you a website full of our tools, toys, and more. click the links below to keep up to date with our sales, promotions, and follow us on facebook. Light M under construction waw SALE $5.⁹9 REG 14. 60% OFF PortaBull" with Carabiner Mod364 Litez All BUY MORE GET MORE EVENT BIGGEST MILWAUKEE SALE OF THE YEAR HUGE SAVINGS FREE GOODS AND MORE We reserve the right to correct any errors or omissions. Pricing is valid until NOV. 14th 2023 or while supplies last. Supplies are limited, sorry no reserves or rain checks 30 REG 200 $70 OFF Versa Bear Flashlight SAA Joom 20% OFF 2 Pack of 20 MAX" SABary 44 THE ENTIRE STORE *ALL REGULAR PRICED (ORANGE STICKERED)), IN STOCK INVENTORY

2230 CLIFFE AVE COURTENAY B.C. 250-338-1482 MIDLAND TOOLS SALE $49." Litez All SALE $9.99 BDG 14 33% OFF REG 29% OFF Kamrade 2500 Lumen Compact Rechargeable Tactical Flashlight Upace Mo 20% OFF SALE $39. COAST. SALE $7.⁹⁹ BEG 49 0912 60% OFF Rechargeable Inspection Team Safty Clas med dough Brushless Cordless 2-Tool Kit Drill/Driver with FLESVOLT Advantage d Dog Waste Bag Dispenser & Rechargeable LED Flashlight L MILWAUKEE TOOL DEALS NOVEMBER 15TH-18TH] KYSE Litez Al SALE $39.99 RIDG 19 33% OFF Flicker Flame Furricane Lantern Mod $20 OFF Corded Heat Gan aras ted Konvert1100 Lumen Rechargeable Headlamp with Magnetic Charging 55 and SALE $8.⁰ RDG 19 55% OFF under construction Litez Al SALE $19." RDG 29. 33% OFF 500 Luwan Light Rechargeable Flex Desk Light MO REQ 215 $80 OFF MIDLAND TOOLS COURTENAY Zoom SALE $1.99 RIDG S 67% OFF 12/20V/60V MAX Multiport Sites Fast Charger PRICES BELOW IN AFFECT: Nov 7 TO Nov 13, 2023 WED THURS/FRI SAT SUN MON TUE 8 10 CLOSE CLOSED 13 / 14 Kodak Slim 700 Lamen Tactical Grade Flashlight M29 0349 $50 OFF SALE $449." DEWALT SALE $99.⁹⁹ DEWALT SALE $219. DEWALT SALE $299.⁹⁰ DEWALT SALE $179." DEWALT REGOR 20 $100 OFF 200 Lumen Titing Heading M 4 DAY MEGA SALE like and follow us on (FACEBOOK) Litez All SALE $7.⁹9 RIDG: 11. 33% OFF ( MAXXX" Brushless Cardless Belt Sander (Teal Only 2108 NOVEMBER 15TH-18TH Courtenay location 2230 Cliffe Ave, Courtenay, BC V9N 2L4 (250-338-1482) Click here to sign up for Courtenay e-flyers COURTENAY WEEKLY FLYER Hello! Our new website is currently under construction. We appreciate your patience. We are working hard to bring you a website full of our tools, toys, and more. click the links below to keep up to date with our sales, promotions, and follow us on facebook. Light M under construction waw SALE $5.⁹9 REG 14. 60% OFF PortaBull" with Carabiner Mod364 Litez All BUY MORE GET MORE EVENT BIGGEST MILWAUKEE SALE OF THE YEAR HUGE SAVINGS FREE GOODS AND MORE We reserve the right to correct any errors or omissions. Pricing is valid until NOV. 14th 2023 or while supplies last. Supplies are limited, sorry no reserves or rain checks 30 REG 200 $70 OFF Versa Bear Flashlight SAA Joom 20% OFF 2 Pack of 20 MAX" SABary 44 THE ENTIRE STORE *ALL REGULAR PRICED (ORANGE STICKERED)), IN STOCK INVENTORY

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Part 1: Analyze (300 words) The first part of this assignment asks you to write a 300-word analysis of the attached home page for Midland Tools (a Courtenay hardware store). While the home page notes that their new website is currently under construction, that has been the case for more than three years! There are no specific requirements for your analysis, but you might focus on any of the ideas we’ve discussed so far this semester, including: • Is AIDA used? • Is the writing concise? • Is the navigation simple? • Is the language appropriate? • Who is the intended audience? • What is the site’s primary purpose? • Does it use the platform effectively? • Which rhetorical strategies are at work? • Are parallelism, lists, and headings used? • What are its general strengths and weaknesses? *This is not a list of questions for you to answer, just a list of things you might focus on! DO NOT try to discuss all of these ideas in 300 words!* Your analysis should be written in full sentences and paragraphs but there are no other formatting requirements. Remember there is an important difference between summary and analysis. Summary simply states what the webpage contains—don’t do this! Analysis, by contrast, works to explain how the webpage content is composed and how it is successful (or not) at delivering its message— do this! Focus on analysis, not summary.
Part 2: Revise (nine sentences; roughly 200 words) The second part of this assignment asks you to identify what you think are the three most important problems with the webpage’s written content, describe why each one is important, and explain how you would fix each one. • What would be the top three things you would focus on when revising the page? • Why are those three the most important problems? • How would you fix each one? Write three sentences for each of the 3 key things you think should be fixed: 1. one sentence identifying the problem. 2. one sentence explaining why you think that problem is one of the most important to fix. 3. once sentence showing or telling how you would fix the problem. For example, if the first thing you identified was a problem with the formality of the language, your answer might look something like the following: (This is just an example! Don’t copy this!!) Part 2 1. The language used on this site is too formal. This is important because the intended audience would expect this website to be less formal and more conversational, so a formal tone will create disinterest among the audience. One way to fix this problem would be to replace the word “apotheosis” with “climax” and the word “derisory” with “inadequate.” 2. [this would be three sentences about another problem you identified] 3. [this would be three sentences about another problem you identified] *Remember to focus on what you think are the three most important problems. If there is one misplaced comma, for example, is that a major problem? Probably not. But if there are repeated punctuation errors (misplaced commas, misused semi-colons, incorrect use of ellipses, etc.), then you could certainly identify punctuation errors as one of the three most important problems.

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