2. List commercial reasons that could justify managers' decision not disclosing the possibility that staff may have to be 'released'. 3. Some authors argue that marketing is unethical because it promotes consumerism. Do you agree or disagree with this? Explain. 4. What are the different forms of deception in marketing and how should firms work to minimise each of these?

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed an…