How will a company identify potential values? A business created a satellite communication system to assist persons in navigating a new city; how would they discover prospective values? How are activities intended to shed light on one another via examples?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2SC
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How will a company identify potential values? A business created a satellite communication system to assist persons in navigating a new city; how would they discover prospective values? How are activities intended to shed light on one another via examples?

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