Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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13. Here is a list of problems to help students develop a business idea. Perform an
environmental analysis on one of these and then develop five business ideas that would
help solve the problem.
a. Traffic in big cities is too heavy during rush hour.
b. Cyber crime is spreading.
c. There are so few chances for married people to have some time to themselves.
d. Older people complain about their aches and pains all the time.
e. Getting documents (licenses, permits, certificates, etc.) from the government
takes for ever.
f. Public and municipal services are constantly deteriorating.
g. It is a bother to make a good cup of coffee in the office.
h. Children play too many violent video games.
i. Minor surgery is only minor when someone else is having it.
j. Too many people do not really understand the value of an online degree program.
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Transcribed Image Text:13. Here is a list of problems to help students develop a business idea. Perform an environmental analysis on one of these and then develop five business ideas that would help solve the problem. a. Traffic in big cities is too heavy during rush hour. b. Cyber crime is spreading. c. There are so few chances for married people to have some time to themselves. d. Older people complain about their aches and pains all the time. e. Getting documents (licenses, permits, certificates, etc.) from the government takes for ever. f. Public and municipal services are constantly deteriorating. g. It is a bother to make a good cup of coffee in the office. h. Children play too many violent video games. i. Minor surgery is only minor when someone else is having it. j. Too many people do not really understand the value of an online degree program.
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