Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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QUESTION 12 ONLY , help!!!
11. What large online Retailer has set the bar in online distribution?
12. What are the 2 reasons that discounters are an illusion; a race to the bottom? Circle them.
Sales Erosion
Designs are not relevant
Prices are too low
Store layouts are confusing
Cannibalization of Sales
13. What is a Vertical integrated business and how is it different from a Wholesaler? Give an
example of a vertically integrated wholesaler/retailer?
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Transcribed Image Text:11. What large online Retailer has set the bar in online distribution? 12. What are the 2 reasons that discounters are an illusion; a race to the bottom? Circle them. Sales Erosion Designs are not relevant Prices are too low Store layouts are confusing Cannibalization of Sales 13. What is a Vertical integrated business and how is it different from a Wholesaler? Give an example of a vertically integrated wholesaler/retailer?
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