Support your service feature analysis with a simple example. Inseparability Heterogeneity Perishability

Choose and briefly describe a product that you’d like to develop. Products could include apps, clothing, business systems, anything!• Create a list or table to identify as many different potential user characteristics as you can think of. Characteristics could include age range, hobbies, musical taste, hair style,goals for using your product, paint points, really anything you can think that will help you define your user base. Be as specific as possible.• Make a profile of at least 3 different users by combining the characteristics defined in the last step. (A user profile you can use as a model or make your own:https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)• Choose one user profile that you think is the most applicable to your product. Why is that user profile more applicable than the others?• Create a list or table of needs of the user you picked. Think carefully about what might be important to that user; not other users…

1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:

Discuss how CRM can be used to support a customer lifetime value (CLTV) approach.