1.what is prospecting? what are two jey reasons for salesperson to look out for prospects? 2. what are three question to determine if an individual or organization is a qualified prospect (use the MAD acronym)? 3. in what ways does customer relationship management technology help in prospecting?

1.what is prospecting? what are two jey reasons for salesperson to look out for prospects? 2. what are three question to determine if an individual or organization is a qualified prospect (use the MAD acronym)? 3. in what ways does customer relationship management technology help in prospecting?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1.what is prospecting? what are two jey reasons for salesperson to look out for prospects?

2. what are three question to determine if an individual or organization is a qualified prospect (use the MAD acronym)?

3. in what ways does customer relationship management technology help in prospecting?

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