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09 What is a marketing information system (MIS)? What types of information does it include?
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- a. What is a marketing information system? b. what are the components of a marketing information system?1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?1. Define marketing information system and marketing research.2. Explain the four components of marketing information system.