1. What is meant by social responsibility? What is sustainable development?

DR COFFEE&DONUTS HOW A The picture above was taken by me in New York City. This was an independent sidewalk vendor selling among other things, coffee and donuts. How does this picture relate to trademark law? Discuss.

Brand value and social responsibility In December 2003 the annual report of the Co-operative Bank into ethical purchasing included the results of a survey of 1,000 consumers. This survey sought to assess the extent of ethical boycotting of various products (goods and services) and its impact on the industries involved. The results suggested that over the previous 12 months the cost in the UK of consumers switching brands for ethical environmental reasons was over £2.6bn in lost business. As many as 52% of consumers surveyed claimed to have boycotted at least one product during that period, and over 66% claimed that they would never return to a product once it had been associated with unethical environmentally damaging practices. There is also extensive evidence to support those who claim that positive associations with ethical environmental initiatives are good for business. For example, the total sales of ethical environmental products rose by 44% from £4.8bn to £6.9bn…

write a CSR critique about Nike. word count - 500 words

Strongly Disagree Disagree Agree Strongly Agree Question         1. Promotional activities inform and persuade current and potential customers about products and services.         2. Manufacturers offer samples and trial sizes of products to create awareness about a new product.         3. Businesses offer coupons and limited free-use offers to stimulate demand.         4. Contests and games are used to identify new customers and reward loyal customers.         5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs.         6. Retailers do not use promotional activities to generate sales during slow periods.         7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions.

Ethics Several online stores now sell products to consumers at different prices based on the user’s information, such as geographic location—which determinesyour proximity to competitors and your area’s averageincome. Although this practice, known as Internetprice discrimination, is not illegal, some would say itis unethical. Do you believe this practice is unethical?Should this practice be illegal? If you think the practiceshould be legal, should retailers be required to put adisclaimer on their site? explain your reasoning.

Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.

According to Phillips Foods, Inc.--Introducing King Crab to the Trade case study by Professor Frederic Brunel, with the assistance of Deborah Utter, which consumer promotions should Phillips Foods use to attract retail grocery store customers to buy King Crab products?

QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a: Price discrimination O b. Unfair competition OC. Misleading advertising O d. Deceptive packaging

Can you provide suitable theories that can be used to complete the literature review of a paper with the topic "the effects of digital advertising on marketing the products and services of Geccu"