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- HAPEE TOOTHPASTE - LAMOIYAN CORPORATION Marketing Strategies Price Segmentation Strategy A. Rationale/ Analysis B. Pricing Strategy objectives C. Process (Step-by-step) D. Expected outcome21) Which of the following statements is not correct about pricing and prices? Select one: a. It is the sum of all the values that customers sacrifice to get beoefits of having a product. b.itis the amount of money charged for a product or a service c. itis the only element in the marketing mix that produces revenuer all other elemests represent cost. d. itis one of the least important elements that determine a firm's mariket share and protitabilityWhich of the following statements most accurately describes the relationship between trading groups and MNEs? Trading groups have no influence on the size of the regional market. Regional trading groups can define the rules under which companies must operate within that region. Companies never need to change their organizational structure to take advantage of regional trading groups. Regional trading groups have no influence on an MNE's strategy since they operate worldwide.
- i will 10 upvotes urgent Which of the following statements correctly describes Veblen Goods? (a) These are the goods for which demand increases as the price increases. (b) These are the goods with no opportunity cost. (c) These are the inferior goods whose demand remains constant irrespective f change in prices. (d) These are the goods for which demand increases as the prices fall.1. Illustrate how to calculate a breakeven point in terms of units and dollars using total fixed costs and variable costs in your calculation. 2. Which introductory pricing strategies have you noticed when you shop? 3. Illustrate two different pricing approaches that businesses use. 4. Which forecasting method would be most accurate for forecasting sales of hair-care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 5. What is the most important part of a marketing audit? Why? What is the least important part? Why?18. How would the buyer use the three stages of supplier selection to determine if they will purchase frozen pizza vs. pizza dough? Survey Stage: Inquiry Stage: Evaluation Stage:
- 2. What do you think are the advantages and disadvantages of discounts in the following: a. Buyers b. Sellers c. Competitive MarketPlease paraphrase It is important that the supply management student recognize an important point about the sequence in the category management process: Few organizations have fully executed the more complex strategies found in Phases 3 and 4. This is because of a variety of factors including the relative complexity of higher-level strategies, the resources and commitment necessary to execute the strategy, the lack of a supply base optimization effort, and personnel who lack the skills and capabilities necessary for developing advanced sourcing strategies. However, those that successfully execute more sophisticated and comprehensive sourcing strategies should realize greater performance improvement over time.In the context of a buying process, which of the following statements is true of satisficers Question 28 options: a) They select the best supplier who satisfies their product and delivery requirements b) They study numerous proposals carefully before selecting one. c) They contact new and unfamiliar suppliers when they need to purchase a product d) They contact familiar suppliers and place orders with the first one that fulfills their requirements
- a. Knowing that price competition is very fierce in this market, is firms’ choices of maximumdifferentiation optimal? b. Imagine that entry in this market became easy and, as a consequence, many firms enteredwith ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.How could you represent this situation and how will it affect prices and profits as more firmsentered? How would you expect the level of advertising to change ifentry took place in this market.b. Both firms advertise heavily to consumers. What do you think that is the effect of advertisingon competition in this market? Based on what you know about this market and the type of product, which type of advertising would you expect the firms to mostly engage in?You have recently been appointed as the executive director responsible for the purchasing function at Pick’n’Pay, which is one of the leading supermarkets in South Africa and other African countries. You notice that there are no documents that outline the roles and responsibilities of the buyer as well as the criteria that is used to select suppliers. Describe the below roles and responsibilities of the buyer. Include the use of examples to support your write up. 1.Doing price /cost analysis 2. Doing market Research 3.Maintaining and improving Quality 4. Developing contracts and negotiating with suppliers 5.Improving the organisation’s competitive positWhat are the ethical issues, as identified with the Markkula Center Framework for Ethical Decision related links, in the strategy of Dollar General Download Dollar Generalas depicted in this article? DG may have "hit a gold mine in rural America," but at what ethical cost? This is not merely your personal opinion but an opinion informed by the detailed and contradictory ethical analysis the Markkula app provides. Between Tuesday and Wednesday (11:59 pm) post your detailed analysis based on Markkula for all to see. Wednesday.-Friday, compare and contrast the work of others in the class, and seek to synthesize overall ethical ideas.