Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. What is the most likely course of action a manufacturer would take with a supplier that has had poor customer service?
- Reduce or discontinue purchases from the supplier.
- Purchase a different product from the supplier.
- Purchase larger lot sizes from the supplier.
- Sue the supplier for manufacturing
2. Which of the following is NOT an advantage of space ownership?
- Company has a high degree of control over the operation.
- Additional benefits of real estate ownership.
- Space can be converted to uses other than storage.
- Flexibility to relocate space needs to other parts of the country as market needs change.
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