1. What is the most likely course of action a manufacturer would take with a supplier that has had poor customer service? - Reduce or discontinue purchases from the supplier. - Purchase a different product from the supplier. - Purchase larger lot sizes from the supplier. - Sue the supplier for manufacturing profit losses.   2. Which of the following is NOT an advantage of space ownership? - Company has a high degree of control over the operation. - Additional benefits of real estate ownership. - Space can be converted to uses other than storage. - Flexibility to relocate space needs to other parts of the country as market needs change.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is the most likely course of action a manufacturer would take with a supplier that has had poor customer service?

- Reduce or discontinue purchases from the supplier.

- Purchase a different product from the supplier.

- Purchase larger lot sizes from the supplier.

- Sue the supplier for manufacturing profit losses.

 

2. Which of the following is NOT an advantage of space ownership?

- Company has a high degree of control over the operation.

- Additional benefits of real estate ownership.

- Space can be converted to uses other than storage.

- Flexibility to relocate space needs to other parts of the country as market needs change.

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