1. t can be used to decide on the packaging, to detemine the market reaction, and to justify brand positioning. 2. It can be utilized by marketers to calculate a product's or service's optimal price, and o detemine price elasticity. - 3. These studies can provide cost-effective ways on how to increase a product's/service's awareness level and brand trial. - 4. The information from these researches heps marketers identify macro-ervironmental shifts. 5. It includes individuals and/or house-holds that purchase products and services for personal consumption. -6. kreveals the effectiveness of point-of-purchase collateral materials. 7. k detemines ideal retail store bcations and is a valuable tool in site selection. 8. These help ilentify, quantify, and understand the target market better. 9. These tests can detemine advertising copy effectiveness, advertising re-call, sales promotion response rates. 10. Based on these results, the company shall gauge the acceptability of a proposed productservice.

The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.

1. Answer the following.   Provide the monthly sales plan of shopee (please use gantt chart or a suitable graphical representation for data visualization)   Use this in creating the sales plan:   January: New Year promotions, kick-off sales meetings. February: Valentine's Day promotions, lead nurturing activities. March: End of Q1 push, performance review, and strategy adjustment. April: Spring sales campaign, customer feedback collection. May: Mid-year training, product refresh. June: Mid-year performance review, prepare for summer promotions. July: Summer sales push, lead generation activities. August: Back-to-school promotions, focus on upselling. September: End of Q3 push, prepare for Q4 strategy. October: Fall sales campaign, early holiday promotions. November: Black Friday and Cyber Monday sales. December: Holiday sales, year-end clearance, customer appreciation events.

3. When considering customer satisfaction, the relationship between the consumer's and the product's is important. O information; actual features O alternatives; price O attitude; performance O expectations; perceived performance

Mangemenrt and Marketing   answer with explanation please

Q1__List four marketing management philosophies and explain one. Q2__Describe the stages of the product life cycle and how marketing strategies change during a product life cycle

Make BeatBox beverage company marketing program  as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…

Develop a strategic marketing plan for your coffee shop business. The plan must contain the following elements:      ii) Defines the branding elements of the business.          (1) Explain what the selected logo represents for the business.          (2) Mention the distinctive elements of the business that allow the value proposition to be transmitted.          (3) Discuss what represents a competitive advantage in the context of the business brand.F. Marketing strategy     i) Identify the product positioning strategy vs. the competition        (e.g. cost leadership, differentiation, focus, etc.). Explain what it is and how you would implement it.     ii) Describe the advertising strategies to be used to market the business.        Consider both traditional marketing elements and digital strategies.     iii) Explain the promotion strategy to:          (1) Attract new customers          (2) Customer retention

.is meaning developing the product concept into a physical product. اختیار .variables are the best starting market segments ..... اختیار

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?