1. INTUIT (financial and tax solution software) elaborate on use of customer research. Why did it work so well for the company?

Define Marketing, explain in detail the components of a Marketing Mix and give examples. (4 P's) 3- Define Marketing Research.

Describe and assess Club Med’s problem identification and the research it is based on. Given its desired positioning and business problem, did Club Med draw the right conclusions from the research?

Describe how primary market-research techniques areinvolved in the product development process of newfinancial products to help meet customer requirements.

ead the Marketing in Action Case on page 180 at the end of Chapter 5.  .  Answer all Questions for Discussion on page 181, question numbers 5-32, 5-33 and 5-34.   Questions for Discussion   5-32. Review the four steps in one-to-one marketing. How is Spotify following             each of these to support their marketing efforts? 5-33. What are some examples of unstructured data that Spotify is probably using          in their analysis? 5-34. Could Spotify use the Internet of Things with their service? Share a couple           of innovations they could add that would fit into this category.

Please indicate and explain whether you agree or disagree with the statements. Please explain your answer with example(s) Only agree/disagree, true/false or right/wrong answers will not be evaluated. 5. The customer-driven marketing strategy involves four steps: market segmentation, market targeting, positioning, and differentiation. Explanation:

By now, you know about behavioral targeting—marketers tracking consumers’ online behavior in cyberspace to send them targeted advertising. Krux Digital reports that the average visit to a Web page generated 56 instances of data collection, a fivefold increase in just one year. An investigation by The Wall Street Journal found that the 50 most popular U.S. Web sites installed more than 3,000 tracking files on the computer used in the study. The total was even higher—4,123 tracking files—for the top 50 sites that are popular with children and teens. Many sites installed more than 100 tracking tools each during the tests. Tracking tools include files placed on users’ computers and on Web sites. Marketers use this information to target online advertisements. But now, wearable and mobile devices allow marketers to track consumer movements in the physical world. The term meat space refers to the physical world in which our bodies move and do things, and marketers are using information…

Find a local company such as a restaurant or coffee shop or clothing store. Find a marketing problem in the company (for example, marketing manager found the level of sales has decreased by 45 percent since 2021). Then, explain how the company uses marketing research (for example: survey, experiment, observation or interview and so on) and collect data (either primary or secondary data )to solve the problem. Explain in details.