Describe how primary market-research techniques are involved in the product development process of new financial products to help meet customer requirements.

Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information needed

Describe the steps involved in conducting marketing research. What do you feel makes strong marketing research? What is an example of a product or business  that you feel leveraged market research well and why?

How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process?  What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?