1. In the company's projection of their product line’s likely success, what assumptions do you believe they have made, and do you agree with all of them? 2. What kinds of pre-launch marketing questions about any of the 4Ps do you have? 3. What kinds of marketing research would you suggest for them to address your concerns?

1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer:   1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion:     1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:

no handwritten notes!

You are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan. Consumer/Marketplace Insights and Micro-Moments Resource: Read the articles from the University Library. Perform a price/quality segmentation analysis using the resources provided in the University Library. You will need toYou are the new marketing manager for The Westside Coffee Company. You have been tasked with developing a strategic marketing and communications plan to improve store performance. Over the next few weeks, you will develop different elements of your marketing and communications plan.   Consumer/Marketplace Insights and Micro-Moments   Resource: Read the articles from the University Library.   Perform a price/quality segmentation analysis using the resources provided in the University…

Trust is more important than ever between marketeers and their customers. How can the firm ensure trust is matintained during the customer journey? What is the relationship of trust to ROI? Also, What is ROI?

what product can you buy with 250 dollars ? What product did you buy? What prompted you to believe you needed the product? How did you initially research the product? Did you look at product reviews? Where did you find the reviews? What sentiments in the review influenced you? What thoughts went through your head when deciding what alternatives to research—or whether to research at all? What were some of your purchase criteria? What did you base your evaluation on? What are some other potential influences that affected which product you ultimately purchased? Friends and family? Past behavior? What do you know about the brand? How satisfied were you with the purchase? Would you make the same purchase again? Why or why not?  Would you post a review about the product? Where would you post it?

Assume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following:  generalization, analogy, or causal argument.

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Imagine that you are a marketing manager, and you have a mission to map out marketing strategies for a company. As a marketing manager, you will write a consultation report. Analyze a company with respect to their marketing strategy as it relates to SWOT, analysis, 4Ps.  What is the company’s history or background? What is the company’s current strategy? Is this an effective strategy? What other strategies could they use?

Q3 As an account executive for a marketing consulting firm, your newest client is GIMPA. You have been asked to develop a positioning strategy for the university. Develop an outline of your ideas leading to a specific positioning statement.