ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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1. Definition of economic costs
Lorenzo lives in Denver and runs a business that sells guitars. In an average year, he receives $721,000 in revenue from selling guitars. Of this sales
revenue, he must pay the manufacturer a wholesale cost of $421,000; he also pays wages and utility bills totaling $269,000. He owns his showroom;
if he chooses to rent it out, he will receive $1,000 in rent per year. Assume that the value of this showroom does not depreciate over the year. Also, if
Lorenzo does not operate this guitar business, he can work as an accountant and receive an annual salary of $41,000 with no additional monetary
costs. No other costs are incurred in running this guitar business.
Identify each of Lorenzo's costs in the following table as either an implicit cost or an explicit cost of selling guitars.
Implicit Cost
Explicit Cost
The rental income Lorenzo could receive if he chose to rent out his showroom
The wholesale cost for the guitars that Lorenzo pays the manufacturer
The salary Lorenzo could earn if he worked as an accountant
The wages and utility bills that Lorenzo pays
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Transcribed Image Text:1. Definition of economic costs Lorenzo lives in Denver and runs a business that sells guitars. In an average year, he receives $721,000 in revenue from selling guitars. Of this sales revenue, he must pay the manufacturer a wholesale cost of $421,000; he also pays wages and utility bills totaling $269,000. He owns his showroom; if he chooses to rent it out, he will receive $1,000 in rent per year. Assume that the value of this showroom does not depreciate over the year. Also, if Lorenzo does not operate this guitar business, he can work as an accountant and receive an annual salary of $41,000 with no additional monetary costs. No other costs are incurred in running this guitar business. Identify each of Lorenzo's costs in the following table as either an implicit cost or an explicit cost of selling guitars. Implicit Cost Explicit Cost The rental income Lorenzo could receive if he chose to rent out his showroom The wholesale cost for the guitars that Lorenzo pays the manufacturer The salary Lorenzo could earn if he worked as an accountant The wages and utility bills that Lorenzo pays
Complete the following table by determining Lorenzo's accounting and economic profit of his guitar business.
Profit
(Dollars)
Accounting Profit
Economic Profit
Alternatively, the economic profit he would earn as an accountant would be $
If Lorenzo's goal is to maximize his economic profit, he
stay in the guitar business.
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Transcribed Image Text:Complete the following table by determining Lorenzo's accounting and economic profit of his guitar business. Profit (Dollars) Accounting Profit Economic Profit Alternatively, the economic profit he would earn as an accountant would be $ If Lorenzo's goal is to maximize his economic profit, he stay in the guitar business.
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