Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Asos.com is a British online fashion and cosmetic retailer, primarily targeted at young
adults. The website sells over 850 brands, as well as its own range of clothing and
accessories, and ships to 196 countries including Ghana from fulfilment centres in the UK,
USA and Europe. They have the friendliest customer care advisors ever, working 24 hours
to answer customer queries on social media platforms like Facebook, Twitter, and
Instagram, currently in 11 languages. As an e-marketing consultant, discuss using relevant
examples, five (5) ways in which Asos.com can assess the effectiveness of their website
and social media platforms in delivering superior customer value.
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