1/- What is the processes of how to evaluating the External Environment that the company does business? 2/- How do my decision models aid / hinder this process and why3/- What other decision models are being considered and why

What is the importance of Decision Quality?

Elaborate how would each of the above factors enhance usefulness of Information to managers in making decision in innovative (a) problem solving ; (b) New product creation, leading to new market development .

How can we recognize the decision problem?

2. Why is it important to study the composition of the decision-making unit? To what extent do you think this research approach will give a complete understanding of how family units make purchases? (ii) What new possibilities, if any, for market segmentation are opened by this approach to the study of buyer behavior?

Chapter 14 discusses the types of consumer decisions.a. Which type(s) of decision making would purchasing a sandwich from a quick service restaurant(QSR) be?b. Which type of decision making are marketersat Wawa hoping that the mobile app willencourage consumers purchasing a sandwichfrom a QSR to be?c. Assume that purchasing a sandwich from a QSRis categorized as nominal decision making in agiven situation. Which of the two categories ofthis type of decision making is purchasing a sandwich from a QSR most likely to be? Why?

describe an original decision-making scenario that conveys how the Availability heuristic and associated bias(es) played a part in the outcome. Explain how the biases could have been overcome to improve the decision.