1) Explain why competitive advantages in technology are temporary and describe the four methods of identifying cempetitive advantages as well as provide a use case for each method.
1) Explain why competitive advantages in technology are temporary and describe the four methods of identifying cempetitive advantages as well as provide a use case for each method.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1) Explain why competitive advantages in technology are temporary and describe the four methods of identifying cempetitive advantages as well as provide a use case for each method.
2) Define critical success factors (CSFs) and key performance indicator (KPIs) and explain how the administration at a college might use a CSF, such as improving graduation rates, to create a list of KPIs necessary to achieve this goal.
3)Explain why competitive advantages in technology are temporary and describe the four methods of identifying competitive advantages as well as provide a use case for each method.
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