Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1) Explain the important functions packaging fulfills. 

2) Considering what we learned about IPOD packaging, discuss how packaging may change based on the stage the product is in the product life cycle.

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The packaging is an art to pack or enclose products ready to be shipped for distribution. Packaging products typically include cartons, boxes, bottles, bags, wrappers, envelopes, containers, etc. Packaging keeps the product safe during travel.

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