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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
1) Explain the important functions packaging fulfills.
2) Considering what we learned about IPOD packaging, discuss how packaging may change based on the stage the product is in the product life cycle.
Expert Solution
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Introduction
"Since you have asked multiple questions, we will solve only one question (Question number 1) for you. If you want any specific question to be solved, then please specify the question number or post only that question."
The packaging is an art to pack or enclose products ready to be shipped for distribution. Packaging products typically include cartons, boxes, bottles, bags, wrappers, envelopes, containers, etc. Packaging keeps the product safe during travel.
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- What are the primary functions of packaging, and how do they vary across different types of products?arrow_forwardProvide examples of innovative packaging designs and their impact on consumer perception and brand identity.arrow_forwardExplore the evolution of packaging technology and its role in extending the shelf life of perishable goods.arrow_forward
- One of the main purposes for creating brands is to benefit from product differentiation. Make use of a well branded mobile device to assess how differentiation was achieved.arrow_forwardInvestigate the future trends in packaging, considering factors such as e-commerce, sustainable practices, and changing consumer preferences. How will these trends shape the packaging industry?arrow_forwardIn the e-commerce era, how have packaging strategies evolved to meet the demands of online retail, including considerations like dimensional weight pricing and customer experience?arrow_forward
- A strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The imagearrow_forwarda) write a small brief narrating the product mix strategies b) illustrate how you can implement the product mix strategies using product line strategies with suitable examples.arrow_forwardMention the factors that influence the choice of a packaging( pharmaceutical packaging) ? Please explain at your own words.arrow_forward
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