Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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i. Construct a SWOT matrix of a named firm in Ghana; indicating the industry that firm belongs to and provide 7 strengths, 7 weaknesses, 7 opportunities and 7 threats of the named Ghanaian

ii. Use the information in (i) above to develop two strategies for each of the following quadrants in the SWOT Matrix:

  • Strength-opportunity strategies 
  • Weakness-opportunity strategies
  • Strength-Threat strategies
  • Weakness-threat strategies
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