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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
i. Construct a SWOT matrix of a named firm in Ghana; indicating the industry that firm belongs to and provide 7 strengths, 7 weaknesses, 7 opportunities and 7 threats of the named Ghanaian
ii. Use the information in (i) above to develop two strategies for each of the following quadrants in the SWOT Matrix:
- Strength-opportunity strategies
- Weakness-opportunity strategies
- Strength-Threat strategies
- Weakness-threat strategies
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- 30. Market strategies are SELECTED based on which of the following Group of answer choices Costs and benefits of the strategy Probabilities of success of the strategy Competitive structure, marketing dynamics and opportunity costs The offering itself All of the above 31. Successfully implementing a marketing mix is both an art and science that requires an understanding of markets, competitor reactions, and environmental forces among other things. Group of answer choices True Falsearrow_forwardIn crafting a company's strategy: Answer 1 C) managers need to come up with some distinctive "aha" element to the strategy that draws in customers and produces a competitive edge over rivals. D) managers are well-advised to be risk-averse and develop a "conservative" strategy—"dare-to-be-different" strategies rarely are successful. A) management's biggest challenge is how closely to mimic the strategies of successful companies in the industry. B) managers are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility.arrow_forward
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