. MULTIMODAL AND MULTICULTURAL MESSAGE. What is the message of the text and the visual of the print ad from Loreal? Did the text covered the four main qualities of evaluating messages? How and why? THIS IS AN AD FOR MEN. Hire more women in leadership roles. We're all worth it. Proftability +15% Revenue with female leaders Quota of women 10% 20% 30% L'ORÉAL PARIS

The news is one topic that crosses multiple channel of media. Please pick two media channels and tell me how the news is delivered to a mass audience. BIU A Tx X² 12pt Paragraph دی fx B

According to the box “Adapting to Change,” advertisers are rethinking some traditional television ad strategies. What additional benefit is provided to advertisers by streaming services such as Roku, Hulu, and Sling?   Multiple Choice   expanded audience data   interactivity   very low cost   free product placement

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…