Unit 9 P4

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

The evaluation of advertisement execution is a component that the campaign aims to influence the issue of drink driving, which per the ‘Bloody Legend – Janine Williams’ article, focuses mainly on young male drivers under the age of 24, as well as focusing on rural drinking. The campaigns evaluation of advertisement execution was to influence the target drivers to speak up in situations to prevent drink driving, instead of being quiet or worrying about what people might think and not speaking the truth.

Scarring, effects of poisoning such as vomiting, drowsiness or seizures. Respiratory problems from drowning, suffocation or poisoning.

Two groups, one group for academic setting and one for the relaxed setting of 10 university students will be used in this 2 by 2 design. The students will be offered a credit within one of their third year marketing courses, while ensuring they are legal drinking age to participate within this study. There will be two sets of this type of study, one for a negative drinking and driving advertisement and another for a positive drinking and driving advertisement (see appendices 1 and 2). The four different groups will be taken to the setting, where a negative or positive advertisement will be shown. Then, the students will be asked to causally consume 1 to 2 alcoholic beverages with the advertisements still in sight within the setting. The students will then be asked a few questions regarding if they decide to drink and proceed to drive home or find a safer alternative to make it home.

Joan Dunayer’s article “Here’s to Your Health” is well-written and encourages the reader to consider her arguments against the media’s portrayal of alcohol as being necessary for a glamorous and successful life. Ms. Dunayer’s word choices re-create vivid pictures of the advertisements she is describing, thus enabling the reader to imagine the scenes. She also skillfully includes several words with negative connotations to steer the reader’s imagination in a certain direction. Take, for example, her inclusion of the word ‘slick’ when describing a men’s magazine; the word itself implies deceit or, at the very least, untrustworthiness. Another clever word choice was “illusion” when referring to the so-called perfect combination of athletes and

Intro Binge Boy directed by Vince Squibb is an advertisement to support responsible drinking. To demonstrate how the advert was effective with the actions of the boy and the pacing will be introduced as well as the set up of the scenes. These are here to make an effective advertisement to persuade the audience to react to irresponsible drinking. Body 1 The actions in Binge Boy are distinguished because they emphasise that intoxication in adolescence can lead to injuries, messiness and destruction.

Regarding this time period as well, teenagers of the 21st century rely on social media and advertisements in their decision making (Hopkins n.pag.). When a troubled teen has personal problems, they seek shelter on drugs and alcohol to get themselves distracted until they ponder about situations that they have seen on advertisements to help them forget or efface their problems (Hopkins n.pag.). As statistics show, those who are around the ages of twelve to twenty are more exposed to alcohol advertising than adults over the age of 35 (Hopkins n.pag.). Seventy percent of what industries advertise is more likely to be seen by teenagers instead of adults who are actually in the legal age to drink (Hopkins n.pag.). Multiple advertisements forget to emphasize the dangers of drinking in their articles or magazines.

Binge drinking is a common issue in the UK. According to the Drinkaware (2015) shows that the UK is one of the supreme countries of the rate of binge drinking in Europe. And the circumstance of binge drinking is particularly round adolescents, for example, under the investigation indicated that pupils are more conversant with beer brands than biscuits. (Alcohol Concern, 2015) It indicates that teenagers know about alcohol in early age, so have more chance to heavy drink. One of the reasons why, is that most of the young people know about the alcohol though the internet or the advertisement on TV. Due to the technology, is more wide range in recent years.

If the advertising strategy was not convincing to the reader’s the sale of the products would not be successful. The only downside to the alcohol ads, that are somewhat contradicting their selves, being that the ads are saying it a summer drink and it’s crafted carefully, Drink responsibly. My overall opinion is the ads can send a mix meaning to the teenager’s population who buys the GQ Magazine.

After analysis from the teenager’s point of view, another factor is social and welfare organisations. Nutritionists and doctors are particularly worried because the trend seems to be that more and more teenagers catch onto drinking and that they choose stronger spirits, which poses particularly large problem both for themselves and the society. Since higher alcoholicity makes the teenagers get drunk sooner and most of the consumers are young women, it increases the possibility that teenagers get pregnant and violated after they loose their mind (Harvey, 2008.). Statics show that 8% increase of abortion in

Passage two focus is on personal actions. Alcohol ads are not forcing underage drinkers to pick up a drink, it is their choice to do so. They already observe their role models and favorite celebrity, pick up an alcohol beverage and drink it. Already in a teen mind, if they see their favorite actor do it, they want to feel ‘cool’ doing it also. Alcohol ads are under the same freedom as everyone else, freedom of speech in the Constitution. This is a reasonable support that they are not trying to condone underage drinking, however, they will not take the blame of underage drinking. They feel as though lawyers are on a case putting an end to drinking, while tobacco consumers are uprising. Passage two believes, alcohol publicity is identical with

Adolescence drinking has become a massive concern, as children at the age of 11-13 are starting to try drinking in one form or another. Every few years the average age of drinking gets lower and lower as more children are now exposed to more media influences and peer pressure. These statistics are mostly ignored or over looked upon as most people think there fake, not seeing the big picture that adolescent drinking has become. If the portrayal of adolescent drinking is continuously ignored and not taken into thought, the age of drinking will continue to drop and adolescent drinking will continuously rise soon becoming a dangerous

Drinking alcohol is like taking a drug. It is a worldwide problem. One of the larger groups effected by alcohol is teenagers and young adults. According to the book Alcohol “Drinking to get drunk has become more common. Teenagers and young adults say they drink for the buzz.” As time progresses underage drinking becomes more relevant. Teens and young adults drink for various reasons but don’t think of the consequences or effects. Although alcohol abuse causes long term and short term effects, young people still abuse it.

The government have many different strategies in place to try to prevent young people from participating in risk taking behaviour. It has been found that the amount of 16-24 year olds binge drinking is at its lowest since 1998 (Office of National Statistics, 2010). This evidence is supported by research which found that the amount of underage drinking amongst children aged 11-15 has also decreased from 27% in 1996 to 13% in 2010 (NHS Information Centre, 2010). Although both statistics are not specific for the age this dissertation focuses on, it covers the age range in both findings, which highlights that alcohol intake has reduced. Although the alcohol intake of under 18s has decreased, the government still propose to reduce it further in

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to