Joan Dunayer’s article “Here’s to Your Health” is well-written and encourages the reader to consider her arguments against the media’s portrayal of alcohol as being necessary for a glamorous and successful life. Ms. Dunayer’s word choices re-create vivid pictures of the advertisements she is describing, thus enabling the reader to imagine the scenes. She also skillfully includes several words with negative connotations to steer the reader’s imagination in a certain direction. Take, for example, her inclusion of the word ‘slick’ when describing a men’s magazine; the word itself implies deceit or, at the very least, untrustworthiness. Another clever word choice was “illusion” when referring to the so-called perfect combination of athletes and
What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.
Lieutenant Carroll was a strong platoon leader. He was a platoon leader with dark hair, dark calm eyes and an uneasy smile. Lieutenant Carroll set the tone for other platoon leaders to come. Carroll had a strong role in the Fallen Angels. He was smart, generous and sympathetic to his platoon members.
This product is imported from France and is being sold for recreational purposes such as; socializing drinking, enjoyable times, and elegance class. It is said that nothing draws us together more than alcohol. Sitting down and having a drink with fellow peers usually leads to cheerfulness, laughter, and an all-around good time. The people in the visual allow one to remember the stress reliever that alcohol helps sustain. When individuals look at this depiction they receive a constant image of a worthy time running through their mind, so that when they go to the store and see the ultra-premium vodka they remember the advertisement and think about purchasing the merchandise. That then allows the buyer to put themselves in a similar setting, in which they relive the advertisement in their head. The people in the visual are socializing among each other which brings upon another reason to the selling of the product. It is show that this product is appropriate to have during social events as the group is seen with their drinks held high with positive facial expressions shown. The idea of this advertisement is to show that every brand represents something different, especially in the liquor industry. Since Sean “Diddy” combs is an equal share venture, he applies the alcoholic beverage to his lifestyle, which is rich and
“What doesn’t kill us, makes us stronger” (p. 28). In the scientific novel Survival of the Sickest by Sharon Moalem with Jonathan Prince, self-acclaimed “Medical Maverick” Dr. Moalem makes in-depth analyses of current human diseases that, ironically, may have led to the survival of mankind in the past. He presents a novel concept that greatly contradicts what have been universally accepted beliefs surrounding biology and the process of human evolution for a long time. With the use of myriad scientific studies and research, he formulates surprising theories about a positive correlation between disease and humanity. Moalem narrates the scientific world’s findings that strongly exemplify his assertions, however arbitrary they may seem at first. Three of the diseases that he examines, hemochromatosis, Type 1 diabetes, and favism, could have been particularly useful for resistance against other illnesses and survival in a historically harsh environment.
Survival of the Sickest is a fascinating book that explores why we need disease and how different diseases have evolved from the beginning of time. Author, Dr. Sharon Moalem goes beyond the surface and answers many questions about evolution and disease for example, “Was diabetes evolution’s response to the last Ice Age?” and many others. Dr. Moalem shares how many of the diseases that we call harmful today have actually proven to be beneficial to survival for our ancestors. This book shows how every single thing that our ancestors have done in the past from the environment they lived in to the food they ate can be seen in our genetic code. Survival of the Sickest does not solely focus on the history of disease and evolution, it shows the reader
Her main focus was on the television (T.V.) advertising of medicine that is done in this country. She finds it highly unethical that pharmaceutical companies advertise drugs that are needed by patients. She further explained that it is also the way which marketing is conducted, “showing cheery people with fabulous hair on sunny days” (F. McClure, personal communication, October 14, 2013). The general public is naive to the possible side effects of these drugs and/or do not grasp the severity of many of them. Most people are looking at the pleasing visuals in these commercials, therefore they do not notice the side effects of the drugs, because the notices are in small print or run through so quickly they are incomprehensible. The viewers want what they see and ask their physicians for these drugs by name. In turn, doctors order the drugs; the companies grow bigger and market more drugs. It is a perpetual cycle, McClure expounds, and one that she and many of her cohorts wish would stop.
Cîroc is a French made liquor that has infiltrated countless American bars and social events. Although Cîroc could view Hennessy Cognac as a significant rivalry competitor, both companies use eerily similar practices in their respected attempts to advertise and promote their alcohol. After punctiliously scrutinizing today’s advertisements, it is not uncommon to see companies using identical approaches to market their product. Upon careful dissection of both the Hennessy Cognac and Cîroc Vodka commercial, the only entity that differed from one another was the type of liquor being marketed. The pair of liquors successfully incorporated sexual innuendo, celebrity appearances, recognizing the interest of their audience, as well as administering the ideology that Cîroc Vodka can guarantee a life full of ostentatious living and social
There are two well-known and prestigious brands of liquor that routinely create new and innovative advertisement that promote and persuade the audience to purchase and consume their product. Hennessy Cognac and Cîroc vodka are two completely different types of liquor; in spite of the fact, both companies use parallel advertising tactics in their lucrative marketing campaign. As the prevalence of alcohol use increases, so must the ingenuity when creating advertisement for alcoholic beverages. Both Hennessy and Cîroc sellers did a remarkable job promoting their product by utilizing similar advertising methods: sex appeal, celebrity appearances, accurate assumptions of their audiences, and selling an illustrious lifestyle to accompany the beverage. By Incorporating these methods the creators are able to tap into the audience’s self-conscience and influence viewers to purchase and consume the product being sold.
After learning she was adopted, an insecure woman inherits a mansion from her biological family and discovers a mysterious printing press that prints money, but every time she uses the money, something bad happens to the receiver.
Critical Thinking Activity #5-Alcohol and the Media The point of this Critical Thinking Activity is to show how the media subjects us all through brainwashing by using our heart, mind and soul to attract the demon alcohol into its life style to by and buy more. It does not care if there are alcoholics out there losing their homes children and or lives to the wonderment of alcohol. The point being the advertisements create more alcohol drinkers and the company’s will make money off from each one of the alcoholic beverages and alcoholics out there; after all, it is a growing industry.
I found the movie “What the Health” to be extremely interesting and eye opening. The film follows intrepid filmmaker Kip Anderson as he uncovers the secret to preventing and even reversing chronic diseases--and investigates why the nation's leading health organizations don't want us to know about it. With heart disease and cancer the leading cause of death in America, and diabetes at an all-time high, the film reveals possibly the largest health cover-up of our time. Processed meat causes cancer and diabetes.
Advertisement Rhetorical Analysis Evan Williams Kentucky Straight Bourbon Whiskey Ad With the advent of the digital platform age, advertisements never cease to be made and placed all over. They pop in the screens we daily watch, siren in the radios we listen to and elegantly persist in print media as they do in magazines. They flood all programs and there is no point one will say they will escape them (Labrador, pg.43). Advertisements or ads have tied target audiences to whom the ad designers are meant to reach out consequently making sales. The advertisers in this multibillion dollar industry study the possible ways in which they will lure or attract the intended or targeted persons to purchase the advertised commodities (Labrador, pg.46-47).
Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have
In today's world, the president of the United States holds the most important position with significant political power in other parts of the world. The president's job description expands further than the United States; he or she holds significant influence in the world. Furthermore, the position allows the president to shape foreign policy, which can affect global decisions such as immigration. For many decades, immigrants from around the world have come to help build America. For example, statistics show how working immigrants have increased the GDP as a result of their employment in the states. Nevertheless, immigrants have not always been welcomed to the country for several reasons such controversy has caused divide among Americans. Those who support banning immigrants cite social and economic drawbacks to the nation. While those who are in favor of immigration applaud their contribution to the nation's economy. Although immigration has some disadvantages, the United States benefits significantly from immigration and it needs control to foster these benefits.
In the play Macbeth, both Macbeth and Lady Macbeth show moments of confidence and great doubt while planning and executing their plans to become powerful rulers. Starting off the play, Lady Macbeth is the fiercer of the two characters. She recognizes what she wants and will do whatever is necessary to make that happen, even if it means dealing with her more cowardly partner in crime, Macbeth. Macbeth shows similarities to Lady Macbeth regarding ambition, but that's about where their likeness ends. Macbeth, though not without devious plans, has too much heart and doubts himself too much to desire to follow through with those plans. Over time, a switch in characters occurs as the deaths the team causes begin to take its toll on the both of them. With very different reactions to the gore they inflict, Macbeth can be seen growing into a calloused, cold-hearted individual who cares little about others and life itself. On the other hand, with each murder, Lady Macbeth can be seen breaking down more and more. The evil she is a part of breaks her spirit, and she is impacted and deeply haunted by the deaths in her life.